About us

WAWA is a children’s wear brand for all kids between 3 and 8 years. It’s a tribute to the child’s sense for simplistic details and paves the way for a sustainable universe inspired by an unlimited creativity.

WAWA was founded by Johanna Topooco in Copenhagen, Denmark in 2016.

WAWA means “child” in Aymara – a native language spoken by Indians in Bolivia and Peru. WAWA is also part of Johanna’s middle name, Warawara Wawa, which means “Star child”. Much of Johanna’s inspiration of creating timeless and refined collections comes from her indian father’s long-life mix of depending worship of nature and a clean Scandinavian cut.

WAWA wants to be the living proof that pleasure can be found in the simplest things, and that it is important to respect and cherish culture and nature.


WAWA is directed by Swedish/Bolivian creator Johanna Topooco, and was founded with the passion of making sustainable and simplistic designs for children. Her ambition is to offer high quality fashion to a realistic price for the young generations curated wardrobe. 

Amanda Hestehave is a copenhagen based fashion photographer who has been working with WAWA from the very beginning shooting lookbook and image campaign. By being a partner in Wawa she is adding her photographic and visual expertise. “For me this is a unique chance to be a part of the process all the way through from the planning of a visual identity to the final use of the images.”

Mikkel Borg Bjergsø and Pernille Pang, the couple behind the brewery Mikkeller, became partners in WAWA in 2017 and are contributing with their business expertise and PR.